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2010 Archive
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Author(s): Kailee Wehde , Lisa Bayes
Presentation: poster
Shopping is something all people must do, yet at some point this necessary task can become compulsive and addicting for some. O’Guinn and Faber (1989) define compulsive buying as “the inability to control an overpowering impulse to buy”. Previous studies of compulsive buying have shown a negative relationship between compulsive behavior and self-esteem. In this study we will assess if there are systematic differences between compulsive and non-compulsive shoppers on variables such as self esteem, impulsiveness, happiness, and life satisfaction. We predict that compulsive shoppers will have higher impulsiveness, but lower self-esteem, life satisfaction and happiness. In addition, we will invite both compulsive and non-compulsive shoppers into the lab to see if they are compulsive in other ways. We are currently collecting pilot data.
The College of Idaho 2112 Cleveland Blvd Caldwell, ID 8360 USA 208-459-5011 800-2C-IDAHO